The Surroundup


  • by Gillian Stovel Rivers, MA, CFP®, CEA
  • October 28, 2021


Exploring the Business of Longevity

Gillian’s fascination with human performance companies like Whoop is a natural spinoff from her love of CrossFit.  Whoop is one of a growing number of “human performance” companies positioned to help everyday citizens learn to manage their bodies as part of this huge potential area for economic expansion.

As the New York Times says, “billions of dollars are being invested in the idea of immortality — or, at least, living much longer than we do today.”

But is it right? Is it ethical? Is it even desirable? Check out this New York Times podcast, a discussion about the quest for – and the business side of – longevity.

PS: You can also read this PDF for some fascinating background: What’s next for the business of longevity?

PPS: If you do not happen to have a New York Times subscription, you may need to clear your search history to access the podcast.